G Digital Marketing can assist you with the various aspects of what makes your website tick, or not. You should be aware of the metrics so you can make informed decisions to get your website ranking above your competitors. Let's chat and get you ranking!

What is Domain Authority?
DA is a score that predicts how well a website will rank on search engines. It is calculated by evaluating multiple factors, including the number of unique referring domains and the total number of backlinks.
The score is between 0 and 100 on a logarithmic scale . Thus, it's much easier to improve from 20 to 30 than from 60 to 70.

Spam Score
The Spam Score is a number between 0 and 17 that indicates the probability for a website to be penalised by Google.
This metric is an indication of risk. A site with a high score can avoid being penalised. Inversely, it's still possible that a site with a low score get penalised.

Citation Flow
CF is a score between 0 and 100 that represents the link "juice" a website has and is able to pass on. It is based on the total number of backlinks it has.

Trust Flow
TF is a score between 0 and 100 that represents the quality of the backlinks a website has. It is calculated from a seed of trustworthy sites that have been manually reviewed and collated.
Thus, CF is a measure of the sheer volume of backlinks whereas TF is more a measure of their quality

Ask how we can increase your DA & TF